Why The First Line of your LinkedIn Post is Vitally Important

The first line of your LinkedIn post is the most important.

In fact, more people will read your first line than any other in your posts.

Taking this email as an example, you opened it because of the subject line which is a carefully constructed hook.

But if it's written poorly it can lead to frustration because you've put so much work into the body of your content. 

I've been there, and it's a struggle.

So I decided to do something about it.

What top creators have gotten right is getting you to read the first line, and then that gets you to read the second and so on.

But it starts at the first line:

1. Give me [number] minutes, and I’ll give you [benefit]:
2. Here Is a Method That Is Helping [blank] to [blank]
3. You Don't Have to Be [something challenging] to be [desired result]
4. [Achievement or the start of a story].
5. Have a [or] Build a [blank] You Can Be Proud Of
6. The #1 best way to [dream outcome]
7. The Lazy [blank's] Way to [blank]
8. See How Easily You Can [desirable result]
9. Get Rid of [problem] Once and For All
10. Warning [blank]:
11. How to [dream outcome] without [obstacle]
12. What Everybody Ought to Know About [blank]
13. x steps to [dream outcome] in [timeframe] without [costly obstacle]
14. I’ve [something impressive you’ve done].
15. Harsh truth about [common misconception]
16. Things I know at [older age], I wish I knew at [younger age]
17. X [books/lessons] that have helped me [achieve outcome].
18. I’m sorry but no one can teach you [topic]
19. Happy Friday to everyone except …[something controversial but straight forward]
20. X [beneficial tools/strategies/resources] you can use /you should avoid:
21. How to [do or obtain desirable thing]:
22. My x biggest struggles as a new [job role] were
23. Are You [blank]?
24. I [did something time-consuming or expensive]. 
25. [Name drop a famous person or brand] did [something]. Here's their advice for [topic]:
26. The Secret of [blank]

27. Bonus: Combinations
-> Mix and match all of the above

You'll see there's a reason they do so well:

They are specific and appealing whilst being easy and enticing to read.

The best way to get better at writing hooks?

Practice 🎣