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Tech or no tech? The secret to LinkedIn sales success is a winning combination of technology, strategy and skills.
In today's edition of the LinkedIn Social Seller, I'll be sharing my tech stack, the strategies I use to socially sell, and what skills I think everyone should be focusing on in 2023.
If you follow this approach, you’ll drastically improve your ability to sell and reach your targets.
And even if you aren’t ready for adopting my approach, you'll at least get a framework for social selling.
A well-designed tech stack is crucial for efficient and scalable product delivery
My Tech Stack:
Kajabi:
I use this platform to create and sell my online courses and coaching. I've used it to create custom landing pages and my entire website, manage my email marketing, and more. It also has other features like podcast hosting and funnels that I still want to try.
Check out Kajabi here.
Hypefury:
I use this social media scheduler and automation tool to schedule LinkedIn and Twitter posts, hashtag research and oversee high-level analytics. It has some really cool features like an Inspiration Wall to help me write as well as automation tools that keep my content and 'advertising' going even if I'm not present.
Check out Hypefury here.
Shield:
I use Shield to track all my LinkedIn analytics. It's probably the best tool on the market right now to track your views and engagement with many different filters and tags. It's been a game changer to see what works and double down on it. 80% of your results will come from 20% of your efforts.
Check out Shield here.
LinkedIn Sales Navigator:
I use this sales tool to prospect, build relationships, and close deals on LinkedIn. Its features include lead recommendations, account targeting, and sales insights. I have the Core plan with 50 InMails a month. The insights here can be really beneficial for a business.
Check out LinkedIn Sales Navigator here.
Google Workspace:
I use this to manage the entire operations of my business. It helps me work together with my team and get things done. As an aspiring digital nomad, this is the backbone of my client interactions and storage.
Check out Google Workspace here.
Notion:
I use this all-in-one workspace for note-taking, task management, and project management. Probably the best place to keep your writing and content ideas. I even built out my Social Selling System inside of Notion.
Check out Notion here.
Canva:
I use this graphic design tool to create beautiful designs for any purpose. Its user-friendly interface and vast library of templates and design elements make it easy to create professional-looking designs with minimal effort.
Check out Canva here.
Stripe/Paypal:
I use these to accept payments online. It provides easy integration, fraud protection and various payment options to make the process of receiving payment smooth and secure. Especially since I have an international client base.
Check out Paypal and Stripe.
Wise:
I use this multi-currency account to hold and manage money in different currencies. It helps to save money on international bank transfer fees, and reduce the risk of currency fluctuations by allowing me to hold and manage money in different currencies. It directly integrates with Stripe/Paypal so that I can receive money from absolutely anywhere in the world - mad.
Check out Wise here.
(Some of the above links are affiliate links and directly support my business)
My Sales Strategies:
Social selling is still the best way to sell in 2023.
I had pitched this CEO about my Executive Profile Management, but he didn't see the value and rejected me.
We stayed connected on LinkedIn and after a month he sent me a message saying we should give it a shot.
I was completely surprised.
It turns out that my content had convinced him that I had something valuable to offer and now we're working together.
Social selling is the best way to build trust, establish relationships and overcome objections using content.
The best part is that I'm 'selling' to thousands of people at once without having a thousand conversations.
They may not need my services now, but guess who's going to come to mind when they have a problem I can solve? Me.
Check out my Social Selling System and see why 90 other people have started social selling.
It's all about profile and inbound, content, outbound and engagement.
My Skills Focus:
I'll be focusing my time between writing and content creation, as well as distribution.
Writing has had such incredible returns for Delega that I want to become one of the best.
It blows my mind that I can write words in certain ways and generate a response in someone to take an action.
I'm not looking to raise an army with my words, but I'll be writing to grow my business and those of my clients.
Are you going to join me?
That's it for today, see you next week!
- Daniel James Martin
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